Digital Marketing
This course aims to familiarize students with the concept of digital marketing and its current and future evolutions.
COURSE OUTCOMES
At the end of the course, students should be able to
- Understand the concept of digital marketing and its real-world iterations.
- Articulate innovative insights of digital marketing enabling a competitive edge.
- Identify and utilize various tools such as social media etc.
- Understand how to create and run digital media-based campaigns
OBJECTIVES OF THE COURSE:
This course aims to familiarize students with the concept of digital marketing and its current and future evolutions. It further aims to be able to equip students with the ability to understand and subsequently create strategic and targeted campaigns using digital media tools.
