Role Overview:

Were looking for a sharp, hustle-friendly PR & Influencer Marketing Specialist to grow brand visibility and desirability through earned media, influencer partnerships (paid + barter), and celebrity sourcing. You’ll own end-to-end influencer and PR execution right from planning and outreach to negotiations, content coordination, and performance reporting.

Key Responsibilities:

1) Influencer Marketing (Paid + Barter)

• Build and execute a monthly influencer plan across categories: micro, mid, macro, creators, and stylists.
• Drive barter collaborations end-to-end: outreach, product selections, dispatch coordination, content timelines, follow-ups, and reporting.
• Own influencer onboarding: briefs, talking points, content guidelines, approvals, and usage rights (where required).
• Negotiate commercials and deliverables, ensuring strong ROI and timely delivery.
• Maintain and regularly update an influencer database with performance benchmarks and past collab notes.

2) Celebrity Sourcing & Styling Support

• Assist in celebrity sourcing and outreach via stylists, agencies, managers, and PR networks.
• Coordinate celebrity/celebrity stylist product requests, look approvals, delivery/returns, and documentation.
• Track celeb appearances and ensure brand tagging/crediting where possible.

3) PR & Media Relations

• Support PR strategy and execute outreach to fashion/lifestyle media and relevant platforms.
• Draft and share press materials: press notes, pitches, brand updates, new launch announcements, and media kits.
• Coordinate samples, brand decks, and media requirements to enable coverage.

4) Campaigns, Launches & Events

• Plan influencer + PR rollouts for store launches, new drops, festive moments, and brand collaborations.
• Coordinate small-scale activations: influencer store visits, styling sessions, creator meet-ups, media previews.
• Work closely with internal teams (creative, social, retail, performance) to ensure smooth execution.

5) Reporting & Insights

• Track performance across influencer content: reach, views, engagement, saves, clicks, CPL/CPA (where applicable), and sentiment.
• Share weekly/monthly reports with learnings, top performers, and improvement opportunities.
• Monitor competitor activity and influencer trends for fast experimentation.

6) Budget & Vendor Management

• Manage influencer spends and barter value tracking to ensure budget discipline.
• Coordinate with vendors/agencies (if any) for influencer discovery, PR support, or event logistics.

Requirements:

• 2–3 years of experience in Influencer Marketing / PR (retail fashion/apparels/jewellery preferred).
• Strong hands-on experience running barter campaigns and managing creator relationships.
• Exposure to celebrity sourcing or stylist/agency coordination
• Confident with negotiations, timelines, and multi-tasking in a fast-paced environment.
• Strong written communication for briefs, outreach, and follow-ups.
• Comfortable with tracking tools, sheets, and reporting dashboards.

Good to Have:

• Existing network of influencers, stylists, celebrity managers, and media contacts.
• Experience with influencer tools and social listening/PR monitoring tools.
• Familiarity with retail calendars: festive drops, store launches, seasonal collections.