Job Title: Digital Marketing Specialist – Social Media (Healthcare Innovation)

Experience: 1–2 Years | Type: Full-Time

Role Overview:

We are looking for a growth-oriented Digital Marketing Specialist to execute a 360-degree digital strategy for our healthcare innovation brand, driving high-quality leads, organic social growth, audience engagement, and brand authority.

Key Responsibilities:

• Execute end-to-end digital marketing strategy (paid + organic)

• Run and optimize high-performance ad campaigns (Google, Meta, LinkedIn)

• Drive organic social media growth and engagement

• Plan and manage content calendars focused on education, trust, and awareness

• Track performance and optimize for lead quality and ROI

Requirements:

• 1–2 years experience in Digital / Social Media Marketing

• Hands-on experience with paid ads and social media platforms

• Strong understanding of lead generation and performance metrics

• Healthcare / Health Tech exposure is a plus