Role: Content Marketing Specialist

Key Responsibilities:

• Prepare and execute a comprehensive brand content strategy, and own the monthly content calendar across all digital platforms (Website, Instagram, LinkedIn, YouTube, Email, etc.).

• Define clear content themes and pillars for multiple formats, including:

  • Product education (features, usage, benefits)

  • Brand USPs & value propositions

  • Store / customer experience content

  • Product launches, offers, and promotions

• Plan platform-specific content to ensure consistent brand storytelling while optimizing for engagement and reach.

• Write detailed content briefs for photo and video shoots, including:

  • Content objective and key message

  • Target audience and platform usage

  • Visual references, shot lists, and mood direction

  • Captions, hooks, CTAs, and hashtag guidance

• Collaborate closely with creative, design, and performance marketing teams to ensure seamless execution of content plans.

• Ensure all content aligns with brand tone, visual identity, and marketing goals.