• Planning & implementing online lead generation campaigns on various platforms such as Google, Facebook, Linkedin, Taboola, and similar

• Launch paid search, display & discovery campaigns, set-up and mange target audiences, write and verify ad-copies and continually optimize ads for better performance

• Plan and manage campaign expenses, manage overall budget and reconcile spend discrepancies across various platforms

• Optimize landing pages & ad copies, perform A/B testing, generate heatmaps to understand user behaviour on the landing pages/websites

• Introduce new optimization strategies, perform ongoing keyword discovery & expansion

• Monitor competition and optimize campaigns to always stay ahead of the competition

• Conduct campaign level testing, collect data and form trends and insights to achieve positive and maximum ROAS across all paid campaigns

• Prepare daily, weekly, monthly and annual reports on overall lead generation performance

• Staying up to date with the new advertising trends and PPC strategies

• Co-ordinate with designers & developers to create banners, landing pages & mock-ups

Requirements:

• Bachelor s degree in Marketing or a related field.

• Has a Real Estate experience (added advantage)

• Working experience as a Search Engine Marketing (SEM) Specialist, Pay Per Click Manager, or a similar role in the Digital Marketing Department

• Strong understanding of Bid manage strategies

• Familiar with A/B Testing, Heatmaps generation & drawing insights

• Thorough knowledge in Google Analytics, Google Ads, Facebook Ads & funnel set-up

• Ability to work under pressure and prioritize tasks

• Outstanding analytical, interpersonal, and organizational skills

• Excellent problem solving and networking skills

• Strong work ethics

• Exceptional oral and written communication skills

• Ability to work in a team or individually as and when required

• Exceptional attention to detail

• Good time management abilities

• Strong decision-making skills