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SEO
Curriculum
10 Sections
50 Lessons
50 Hours
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Module 1: Introduction to SEO (5 Hours)
5
1.1
What is SEO & its Importance
1.2
How Search Engines Work (Crawling, Indexing, Ranking)
1.3
Types of SEO: On-page, Off-page, Technical
1.4
Search Engine Algorithms (Google Basics)
1.5
SEO Terminologies (SERP, CTR, Bounce Rate, Backlinks)
Module 2: Keyword Research & Analysis (5 Hours)
5
2.1
Understanding Search Intent
2.2
Tools for Keyword Research (Google Keyword Planner, Ahrefs, SEMrush)
2.3
Long-tail vs Short-tail Keywords
2.4
Competitor Keyword Analysis
2.5
Creating a Keyword Strategy
Module 3: On-Page SEO (5 Hours)
5
3.1
Meta Tags Optimization (Title, Description, Headers)
3.2
URL Structure & Internal Linking
3.3
Image SEO & Alt Tags
3.4
Content Optimization (Keywords, LSI, Readability)
3.5
Mobile SEO & Page Speed
Module 4: Off-Page SEO & Link Building (5 Hours)
5
4.1
Introduction to Off-Page SEO
4.2
Backlinks: Types & Importance
4.3
Link Building Techniques (Guest Posting, Broken Links, Social Signals)
4.4
Brand Authority & Social Media Signals
4.5
Avoiding Black Hat SEO Practices
Module 5: Technical SEO Basics (5 Hours)
5
5.1
Site Architecture & Navigation
5.2
Robots.txt & XML Sitemaps
5.3
Canonical Tags & Redirects
5.4
Fixing Crawl Errors & Broken Links
5.5
Site Speed & Mobile Optimization
Module 6: Local SEO & Google Tools (5 Hours)
5
6.1
Local Keyword Research
6.2
Google Search Console & Analytics Basics
6.3
Google My Business Optimization
6.4
Local Citations & Reviews
6.5
Monitoring SEO Performance
Module 7: Content Strategy & SEO Copywriting (5 Hours)
5
7.1
Content Planning & Topic Research
7.2
SEO-Friendly Writing Techniques
7.3
Content Clusters & Pillar Pages
7.4
Blog Optimization & Internal Linking
7.5
Video & Multimedia SEO
Module 8: Advanced SEO Techniques (5 Hours)
5
8.1
Structured Data & Schema Markup
8.2
Voice Search Optimization
8.3
Featured Snippets & Rich Results
8.4
E-commerce SEO
8.5
Advanced Competitor Analysis
Module 9: Analytics, Tracking & Reporting (5 Hours)
5
9.1
Google Analytics for SEO
9.2
SEO KPIs & Metrics
9.3
Traffic & Conversion Analysis
9.4
Setting up SEO Dashboards
9.5
Creating SEO Reports for Stakeholders
Module 10: Emerging Trends & Future of SEO (5 Hours)
5
10.1
AI & Automation in SEO
10.2
Mobile-First & Core Web Vitals
10.3
SEO for Voice & Visual Search
10.4
International SEO & Multilingual Sites
10.5
SEO Audit & Strategy Planning
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