Online Digital Marketing Course

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Digital Marketing

Curriculum

35 Sections
150 Lessons
150 Hours

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SECTION - 1 : Marketing & Digital Foundation
0
Module 1: Introduction to Digital Marketing
5
- 2.1
  Overview of Digital Marketing Landscape
- 2.2
  Traditional vs Digital Marketing
- 2.3
  Understanding Buyer’s Journey & Customer Behaviour
- 2.4
  Sources of Online Traffic Generation
- 2.5
  Career Opportunities in Digital Marketing
Module 2: Canva & Graphic Designing
5
- 3.1
  Basics of Graphic Design & Branding Principles
- 3.2
  Canva Tools & Features
- 3.3
  Designing Social Media Posts: Single, Carousel & Thumbnails
- 3.4
  Branding Kit Setup
- 3.5
  Chrome Extensions & Free Tools for Designers
Module 3: Video Editing for Marketing
5
- 4.1
  Introduction to Video Editing Software
- 4.2
  Animated & Whiteboard Videos
- 4.3
  Basic Editing, Transitions & Graphics
- 4.4
  Video Scripting & Recording Techniques
- 4.5
  Uploading & Optimizing Videos for Social Media
Module 4: Content Writing & Copywriting
5
- 5.1
  Fundamentals of Digital Content Creation
- 5.2
  Copywriting Techniques for Ads, Emails & Posts
- 5.3
  Crafting Headlines, CTAs & Persuasive Content
- 5.4
  Writing using AIDA, FAB, PAS frameworks
- 5.5
  Story telling & Blogging Frameworks
Module 5: Social Media Profile Setup & Optimization
5
- 6.1
  Platforms: Facebook, Instagram, LinkedIn, Twitter, YouTube, Threads, Snapchat, Pinterest
- 6.2
  Profile Setup & Optimization Techniques
- 6.3
  Understanding Platform Algorithms
- 6.4
  Content Planning & Calendar Creation
- 6.5
  Organic Marketing Strategies & Automation Tools
Module 6: Video & YouTube Marketing
5
- 7.1
  YouTube Channel Customization
- 7.2
  Creating Explainer Videos
- 7.3
  YouTube SEO & Analytics
- 7.4
  Video Monetization Techniques
- 7.5
  Advanced Video Marketing Strategies
SECTION - 2 : Website & SEO
0
Module 7: Website Development & CMS
5
- 9.1
  Domain, Hosting & CMS Overview
- 9.2
  WordPress Installation & C Panel Configuration
- 9.3
  Creating Pages, Posts & Navigation Menus
- 9.4
  Mobile Optimization & Responsive Design
- 9.5
  Sending Blueprints to Clients
Module 8: Blogging Strategy & Content Management
5
- 10.1
  Developing Blogging Strategy
- 10.2
  Blog Setup on Website & Categories
- 10.3
  Researching Blogging Ideas
- 10.4
  Blogging vs Vlogging
- 10.5
  Content Distribution on 3rd Party Platforms
Module 9: On-Page & Technical SEO
5
- 11.1
  Platforms: Facebook, Instagram, LinkedIn, Twitter, YouTube, Threads, Snapchat, Pinterest
- 11.2
  Profile Setup & Optimization Techniques
- 11.3
  Understanding Platform Algorithms
- 11.4
  Content Planning & Calendar Creation
- 11.5
  Organic Marketing Strategies & Automation Tools
Module 10: Off-Page & International SEO
5
- 12.1
  Link Building & Backlink Analysis
- 12.2
  DA, PA & Spam Score Assessment
- 12.3
  Competitor Backlink Audits
- 12.4
  NAP & Content-Based Backlinks
- 12.5
  International SEO Strategies
Module 11: Local SEO & GMB Management
5
- 13.1
  Creating & Optimizing Google My Business Profile
- 13.2
  Local SEO Techniques & Analytics
- 13.3
  Managing Listings & Reviews
- 13.4
  Local SEO Tools & Reporting
- 13.5
  Tracking Performance
Module 12: Web Analytics & Google Tag Manager
5
- 14.1
  Introduction to Google Analytics & GTM
- 14.2
  Setting Goals & Event Tracking
- 14.3
  Monthly Analytics Reporting
- 14.4
  Tags, Triggers, Variables & Folders in GTM
- 14.5
  Attribution Modelling & Performance Analysis
SECTION 3: Paid Marketing & Lead Generation
0
Module 13: Social Media Paid Ads
5
- 16.1
  Introduction to Social Media Advertising
- 16.2
  Audience Targeting, Ad Copywriting & Budgeting
- 16.3
  Lead Generation & Traffic Campaign Setup (Live)
- 16.4
  Performance Analysis & Scaling
- 16.5
  Ads Manager on Al Platforms
Module 14: Google Ads & SEM Masterynva & Graphic Designing
5
- 17.1
  Google Ads (Search, Display, Video & Shopping Ads)
- 17.2
  Keyword Research & Ad Copywriting
- 17.3
  Ad Extensions, Quality Score & Reporting
- 17.4
  Audience Research & Remarketing Ads
- 17.5
  Conversion Tracking Setup
Module 15: Display, Programmatic & Native Ads
5
- 18.1
  Introduction to Display & Programmatic Advertising
- 18.2
  Creating Native Ad Campaigns
- 18.3
  Direct Sourcing vs Agency Sourcing
- 18.4
  Buying Models: CPC, CPM, CPA
- 18.5
  Campaign Optimization & Reporting
Module 16: Landing Pages & Funnel Building
5
- 19.1
  Importance of Landing Pages & Sales Funnels
- 19.2
  A/B Testing & Optimization Techniques
- 19.3
  Landing Page Setup on WordPress
- 19.4
  Types of Landing Pages for Conversions
- 19.5
  Tracking & Analytics
SECTION 4: Advanced Marketing & AI Integration
0
Module 17: Conversion Tracking & Remarketing Ads
5
- 21.1
  Implementing Conversion Tracking
- 21.2
  Attribution Modelling & Reporting
- 21.3
  Facebook & Google Remarketing Ads
- 21.4
  Strategies to Increase Conversions
- 21.5
  Multi-channel Remarketing
Module 18: Marketing Automation & CRM
5
- 22.1
  Introduction to Automation Workflows
- 22.2
  Tools: Zapier, Pabbly, HubSpot
- 22.3
  CRM Setup & Leads Flow
- 22.4
  Integrating Automation with Marketing Campaigns
- 22.5
  Optimizing Data Management
Module 19: WhatsApp & Mobile Marketing
5
- 23.1
  WhatsApp Business & API Setup
- 23.2
  Campaign Setup vs Chatbots
- 23.3
  Mobile App Marketing & Push Notifications
- 23.4
  Play Store & App Store Optimization
- 23.5
  SMS & Notification Campaigns
Module 20: AI in Digital Marketing
5
- 24.1
  AI Tools for Content Creation & SMM
- 24.2
  AI for Website Optimization & SEO
- 24.3
  Performance Marketing Using AI
- 24.4
  Best AI Prompt Building
- 24.5
  Automating Reports & Insights
Module 21: Social Media Analytics & Algorithm Insights
5
- 25.1
  Understanding Social Media Algorithms
- 25.2
  SEO Algorithm Updates
- 25.3
  Reporting & Dashboard Creation
- 25.4
  Interpreting Engagement & Reach
- 25.5
  Advanced Analytics Tools
Module 22: Advanced Growth & Conversion Rate Optimization
5
- 26.1
  Growth Hacking Techniques
- 26.2
  Behavioral Analytics for Optimization
- 26.3
  Funnel Optimization & A/B Testing
- 26.4
  Landing Page & Micro Conversion Enhancements
- 26.5
  Scaling Growth with Data-Driven Strategies
Module 23: Email Marketing & Lead Nurturing
5
- 27.1
  Building & Segmenting Email Lists
- 27.2
  Email Campaign Design & Automation
- 27.3
  Drip Campaigns & Newsletter Integration
- 27.4
  Email Metrics & Analysis
- 27.5
  Best Practices for Deliverability
Module 24: Influencer & Personal Branding
5
- 28.1
  Influencer Marketing Strategies
- 28.2
  Identifying Niche Influencers & Audiences
- 28.3
  Multi-Channel Campaign Execution
- 28.4
  Personal Branding Techniques
- 28.5
  Monetization Strategies
Module 25: Affiliate Marketing & Monetization
5
- 29.1
  Setting Up Affiliate Programs
- 29.2
  Amazon & Marketplace Affiliate Models
- 29.3
  Google AdSense Setup & Optimization
- 29.4
  Auto Blogging Strategies
- 29.5
  Online Revenue Streams
Module 26: E-commerce & Marketplace Marketing
5
- 30.1
  Building WP & Shopify E-commerce Stores
- 30.2
  Product Upload & Digital Products
- 30.3
  Payment Gateway Setup & Automated Notifications
- 30.4
  Marketing E-commerce Stores
- 30.5
  Optimizing Sales Funnels
SECTION 5: Career & Professional Development
0
Module 27: Freelancing & Project Management
5
- 32.1
  Platforms to Find Digital Marketing Projects
- 32.2
  Building a Freelancing Profile
- 32.3
  Pricing Strategies & Project Delivery
- 32.4
  Media Buying Project Management
- 32.5
  Budgeting & ROI Analysis
Module 28: Resume Building & Soft Skills
5
- 33.1
  Crafting Professional Digital Marketing Resume
- 33.2
  Cover Letter & ATS Optimization
- 33.3
  Interview Preparation Tips & Mock Interviews
- 33.4
  Communication & Networking Skills
- 33.5
  Professional Portfolio Development
Module 29: Ethics, Legal & Compliance
5
- 34.1
  Ethical Marketing Practices
- 34.2
  GDPR, EU & Privacy Regulations
- 34.3
  Cookie & Website Policies
- 34.4
  Handling Negative Reviews & Crisis
- 34.5
  Legal Compliance in Campaigns
Module 30: Capstone Project & Certification
5
- 35.1
  Recap of Key Concepts
- 35.2
  Final Project on Multi-Channel Campaign
- 35.3
  Portfolio Submission & Case Study
- 35.4
  Campaign Assessment & Reporting
- 35.5
  Certification Award

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Attribution Modelling & Performance Analysis

Audience Targeting, Ad Copywriting & Budgeting

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