Certificate in Digital Marketing and Automation
Build a future-ready career in digital marketing with our Certificate in Digital Marketing and Automation, designed to provide you with practical, hands-on expertise in digital marketing strategy, performance marketing, content creation, paid advertising, and marketing automation using industry-leading platforms.
This program equips learners with comprehensive knowledge of digital marketing fundamentals, audience building, Meta Ads, Google Ads, email and SMS marketing, social media management, and automation workflows, enabling them to plan, execute, optimize, and automate high-performing marketing campaigns that drive measurable business growth.
Talk to a Consultant
Fill in the details to get started
Learning Format
Online Bootcamp
Validity
6 Months
Access Anytime
Grant Thornton
About Program
The program by Arivu Skills, guided by experienced faculty and industry experts, is designed to build a strong foundation in modern digital marketing and marketing automation. Learners gain practical experience in campaign planning, audience targeting, content strategy, Meta and Google advertising, email marketing, social media automation, and customer engagement workflows, preparing them for careers in digital marketing, performance marketing, growth marketing, and marketing automation.
Key Highlights
- Industry-Aligned Curriculum
- Meta & Google Ads
- Campaign Strategy
- Content Marketing
- Organic & Paid Marketing
- Email & SMS Marketing
- Dual certification
- Marketing Automation
- AI-Powered Marketing
- Job-Ready Marketing Skills
Are you Confused? Let us assist you.
Discover the Ultimate
Brochure Now
About Grant Thornton
ArivuSkills, in collaboration with Grant Thornton, brings a strong focus on application-oriented learning and industry-driven innovation across key domains such as strategy, analytics, risk, and digital transformation. Backed by Grant Thornton’s global expertise and real-world consulting experience, the program emphasizes practical problem-solving, business impact, and future-ready skills to help learners thrive in a rapidly evolving professional landscape.
Who Can Apply for the Course?
- Students from any degree background
- Commerce, Marketing & Management students
- Fresh graduates seeking marketing careers
- Entrepreneurs & Business Owners
- Sales & Marketing Professionals
- Beginners with no prior experience
What roles can a Digital Marketing and Automation professional play?
Digital Marketing Executive
Plan, execute, and optimize digital marketing campaigns across multiple online channels to improve brand visibility, customer engagement, and business growth.
Marketing Automation Specialist
Design automated customer journeys, email workflows, lead nurturing campaigns, and marketing automation processes to improve customer engagement.
Performance Marketing Executive
Manage paid advertising campaigns on Meta and Google, monitor campaign performance, optimize budgets, and maximize return on investment (ROI).
SEO & Content Marketing Executive
Develop content strategies, optimize websites for search engines, perform keyword research, and drive organic traffic through content marketing.
Social Media Marketing Executive
Create engaging content, manage social media platforms, grow online communities, and execute organic and paid social media campaigns.
Growth Marketing Executive
Analyze customer behavior, optimize marketing funnels, conduct A/B testing, and implement data-driven strategies to increase customer acquisition and retention.
Skills to Master
Digital Marketing Strategy
Campaign Strategy
Audience Targeting
Content Marketing
Social Media Marketing
Meta & Google Ads
Lead Generation
Email & SMS Marketing
Marketing Automation
AI Marketing Tools
Tools to Master
Curriculum
- Live Course
- Self Paced
- Industry Expert
- Academic Faculty
Module 1: Introduction to Digital Marketing Landscape
Module 2: Developing the Digital Marketing Plan
Module 3: Building audiences for the campaign
Module 4: Messaging Strategy and Content creation
Module 5: Managing Organic Marketing
Module 6: Deep Dive into Meta Advertising
Module 7: Managing Google Ads
Module 8: Other Digital Marketing Platforms
Module 9: SMS & Email Marketing
Module 10: Introduction to Marketing Automation
Module 11: Resources & Planning
Module 12: Email Automation
Module 13: Social Media Automation
Module 14: Digital Advertising Automation
Module 15: Mobile, App & Other Automation
Program Highlights
- 43+ Hours of Comprehensive Digital Marketing and Automation Learning
- Industry-Relevant Case Studies & Practical Applications
- Live Online Classes with Industry Experts
- 24*7 Support
Companies Hiring for Digital Marketing and Automation Professional
Admission Details
The admission process is quick and simple. Fill out the admission form on this page, our Career Guidance team will call to confirm your enrollment, and you’ll get instant access to your course.
Fill the Form
Share your details in the admission form on this page to get started.
Confirmation Call
Our Career Guidance team will call to confirm your enrollment and answer any questions.
Get Course Access
Once confirmed, you'll get instant access and can start learning right away.
Frequently Asked Questions
1. Who is this course designed for?
This course is ideal for students, fresh graduates, entrepreneurs, business owners, marketing professionals, freelancers, and anyone looking to build or enhance their digital marketing and marketing automation skills.
2. Do I need any prior experience in Digital Marketing?
No. This course is beginner-friendly and starts with the fundamentals before progressing to advanced topics such as paid advertising, automation, and campaign management.
3. What tools will I learn during the course?
You will gain hands-on experience with industry-relevant tools and platforms, including Google Ads, Meta Ads Manager, ChatGPT, Microsoft Copilot, email marketing tools, and marketing automation platforms.
4. Will I learn both Organic and Paid Marketing?
Yes. The curriculum covers both organic marketing strategies such as SEO, content marketing, and social media growth, as well as paid advertising through Google Ads, Meta Ads, and other digital platforms.
5. Does the course include Marketing Automation?
Yes. You will learn how to automate email campaigns, social media activities, digital advertising workflows, customer engagement, and other marketing processes using modern automation techniques.
6. Will I work on practical projects and campaigns?
Yes. The course includes hands-on exercises, real-world marketing scenarios, campaign planning activities, and practical assignments to help you apply your learning effectively.
7. What career opportunities are available after completing this course?
After completing the course, you can pursue roles such as Digital Marketing Executive, Performance Marketing Specialist, SEO Executive, Social Media Manager, Content Marketing Executive, Marketing Automation Specialist, CRM Executive, and Growth Marketing Associate.
8. How does this course help my career?
The course equips you with in-demand digital marketing, advertising, analytics, and automation skills that are valued across startups, IT companies, consulting firms, e-commerce businesses, agencies, and multinational organizations.
9. Will AI tools be covered in this course?
Yes. The course introduces AI-powered tools such as ChatGPT and Microsoft Copilot to help you create marketing content, generate campaign ideas, improve productivity, and streamline marketing workflows.
10. Where is Arivu Skills located in Bangalore?
Arivu Skills is located at 1st Floor, Sai Prema, Christ Lane No. 39, Krishnanagar, Hosur Road, Koramangala, Bengaluru – 560029. The institute offers both classroom training and live online classes, making it accessible for students across Bangalore.
